Importance of a Business Pitch
You only get one chance to make a first impression. A business pitch is a professional concise and compelling presentation that can roll off your tongue in conversation, during an introduction, impromptu encounter, as an ice breaker or in a meeting. It takes practice to get the right words and delivery. A good business pitch does not sound rehearsed thought it should be extensively.
How Long is a Business Pitch
How long is an elevator ride? The longest it should take for you to state your business pitch – about 30-120 seconds! This cleaver value proposition is widely credited to Ilene Rosenzweig and Michael Caruso (while he was editor for Vanity Fair) for its origin.
A business pitch should be brief obviously. But it must contain carefully chosen words it needs to be informative and compelling.
3 Things to Accomplish with Your Business Pitch
- tell who you are
- tell your business purpose or features
- tell the listener about your business, product or service in a compelling way that will engage them and excite their interest
A golden outcome from its delivery is that the listener will ask questions, maybe over coffee. The exchange of business cards is a merit of success and invites follow up.
3 Biggest Mistakes People Make in Their Business Pitch
To learn what to avoid when making your business pitch read the details in the article by Cliff Ennico on Entrepreneur.com. >>>
As with most anything, practice makes perfect. Pitch to your mirror, your dog and family members. Have a colleague or friend who will tolerate your tossing in your pitch at spontaneous moments to gain insights on how to cleverly and charismatically segue into the pitch. Good Luck and prosperous pitching!
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