Importance of a Business Pitch
You only get one chance to make a first impression. A business pitch is a professional concise and compelling presentation that can roll off your tongue in conversation, during an introduction, impromptu encounter, as an ice breaker or in a meeting. It takes practice to get the right words and delivery. A good business pitch does not sound rehearsed thought it should be extensively.
How Long is a Business Pitch
How long is an elevator ride? The longest it should take for you to state your business pitch – about 30-120 seconds! This cleaver value proposition is widely credited to Ilene Rosenzweig and Michael Caruso (while he was editor for Vanity Fair) for its origin.
A business pitch should be brief obviously. But it must contain carefully chosen words it needs to be informative and compelling.